Understanding the World of Local Politics: \; Campaign Managers Share Tips on Accessing Your Local Government and Why They Do What They Do

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\nExperienced local political consultant Matt Yarbrough will open and then moderate a bipartisan panel of political consultants. \; Expect to learn:
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Politics is often described as an insider'\;s game. Here'\;s how to crack it to the \;benefit of your business and network!

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What are ways I can have more access or influence on my elected officials? \; How do I get their attention and &ldquo\;speak their language?&rdquo\;

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What matters most in a campaign &ndash\; volunteerism or dollars?

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What tools do political consultants have access to in order to learn about me? \; What information do they know about me and my voting history? What data about me is public?

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How am I targeted for outreach by campaigns? \; What do political consultants know about me and what do they think about me?

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Why do I receive completely different campaign materials &ndash\; digital ads\, mailers\, phone calls &ndash\; than my neighbor? And what effects might that have?

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I can&rsquo\;t keep up with every candidate and their stance on every issue\, so how can I be an educated voter without spending hours researching?

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Matthew Yarbrough has served as a Gwinnett-focused political consultant for the last six years after completing a Master'\;s Degree in Political Science from the University of Colorado-Boulder. A metro Atlanta native with undergraduate degrees from UGA\, his focus has largely been on the data analytics\, fundraising\, and networking skills required for a campaign success.
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\nA recent graduate of Leadership Gwinnett\, Yarbrough has developed deep political roots in the county through consulting for over a dozen Gwinnett elections since 2018\, and most recently\, he served as District Director for US Congresswoman Carolyn Bourdeaux in the county.
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\nToday\, his firm represents Gwinnett'\;s Chairwoman\, Sheriff\, Clerk of Courts\, Tax Commissioner\, District Attorney challenger\, and several Gwinnett State and Superior Court Judges in their upcoming 2024 campaigns.
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\nHis metro professional affiliations include membership of the SW Gwinnett Chamber of Commerce\, Gwinnett Chamber of Commerce Foundation\, Cobb Citizen'\;s Academy Class of 2023\, and Cobb SPLOST Oversight Committee. He and his husband Jordan reside in historic Marietta.

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